Tuesday, 23 September 2014

Time to Mean Business

     I've decided to dedicate more time to developing my photography and the possibility of generating more paid work. This means developing my online presence and building up my audience and potential client base.
    Whilst the internet makes it easy to reach out globally it is still just 'virtual'. Even in the 21st Century it pays to have something tangible. The simple answer is of course the humble business card, only they aren't so humble any more !
    There are plenty of firms that offer cheap deals on print runs of 100 cards, or more but they are cheap for a reason. Thin flimsy paper, poor colour reproduction, soaks up water like a sponge.
    It's true that some people think that business cards are dead. that you just need a persons email address and share a selection of images with them. That's just too impersonal for my liking. Pictures on your computer or phone are now too easily disposable and forgettable, because 5 mins later they are replaced by new ones.
    A photographic business card, on the other hand, has weight and texture. The stiffness of the card and the finish on the image indicate an investment in quality. This is a card worth keeping. If you invest in it then so should the recipient. The simple fact is that if you care about your photography then you should care equally for all things connected to it. Potential clients will sense this. That means spending money and investing in a product that will reflect positively on you and your business.
    I had heard about MOO from various sources and have never heard anything bad so I decided to give them a go. 100 matte finish laminated cards with the extra touch of rounded corners.

    The cards are stiffer than playing cards and the matte finish gives them a lovely feel between the fingers. You can order thicker and posher card stock but I love my choice and being able to have multiple front images gives people a choice when taking one of your cards and giving it pride of place in their wallet. These are cards I am proud to offer to people and for that they are worth every penny.
    Here's the link MOO cards so you can check them out for yourself.

                                                                                         More t.k....